On Thursday, August 14th, Sauza Tequila hosted the semi-finals of their DJ Mixoff Challenge at BLVD Lounge in Calgary. Safe to say, Sauza’s new flavours, Açaí and Mango tequilas were flowing in full force during the course of the evening.
As for icing on the cake, Vince Neil of Motley Crüe (and a luscious crew of loveley ladies) stopped by after Crüefest to enjoy the ambiance created by winner, DJ Soulfix. After Soulfix wrapped, prominent Vancouver DJ, Marlon English stepped up to spin until close.
The Sauza Tequila DJ Mixoff semi-finals for Montreal and Toronto are taking place next. You can find out about the event on their MySpace page, HERE.
Okay I need to be notified of all Vancouver-Tequila related events going forward
Miss604 the tequila wingwoman! I’m down with that!
SAUZA® Tequila ANNOUNCES DJ SHREDDER MC OF QUEBEC AS WINNER OF
THE SAUZA® DJ MIX OFF CHALLENGE
SAUZA TEQUILA ALSO DELIVERS “FRESH AND UNEXPECTED” NEW PACKAGING
Toronto, Ontario, October 2, 2008– DJ Shredder MC of St. Lucien, Quebec wins the Sauza DJ Mix Off Challenge that ran online all summer long in search of fresh and unexpected new talent.
“We teamed up with MySpace and Stanton DJ Equipment to host the contest virtually across Canada,” said Franco Timpano, Brand Manager of Sauza Tequila for Maxxium Canada. “The competition successfully extended to Toronto, Montreal, Calgary and Vancouver where each participant created their own set and posted them on their MySpace profile.”
The winner, DJ Shredder MC (Jean-Francois Jacques), quickly became recognized in the 1990’s rave scene for his eclectic style and dynamic sets known for sampling with vocals and with old classics of the 1980′s. He was also one of the first to use filters while spinning live. With an extremely strong collection of 10000 vinyl records and compact discs, he began composing his own pieces. In 2005 he published the album “Ground”. Recently he released ET “Eclektika”, with an electronic house sound available for downloading at http://www.isound.com/dj_shredder_mc. Dj Shredder MC won this summer’s Sauza Tequila DJ Mix Off Challenge and promises to tour with his new material to keep his nightlife fans dancing.
The standard shot of tequila is about to get a whole lot more interesting, as Sauza® Tequila also unveiled its new “Fresh and Unexpected” marketing campaign for Sauza Blanco and Sauza Gold earlier this year.The campaign includes a striking new package design, and challenges the category through an emphasis on refreshment, mixability and completely new drinking experiences that make that standard shot of tequila taste bland by comparison.
To complement the new campaign, Sauza® Tequila commissioned Chicago-based design firm Akimbo to rejuvenate their existing packaging for a cleaner, sleeker label design that maintains the heritage and quality of this respected brand. The “Fresh and Unexpected” campaign supported with trade advertising, product tastings and point-of-sale items began this May 2008.
The new positioning will challenge consumer expectations of tequila and deliver a refreshing change from the same old tequila experiences with a focus on taste, quality, and variety. For tequila lovers who have just savoured shots in the past, Sauza recommends adding chocolate or grapes to the shooter experience:
The Sauza Holy Mole Shooter
Mexicans love bittersweet chocolate. They put it in hot and savoury sauces so it’s not surprising that tequila was a natural extension.
Put a piece of dark chocolate in your mouth.
Let the chocolate melt on your tongue.
Drink a chilled shot of Sauza Tequila Gold.
The Sauza Vineyard Shooter
Choose ripe and juicy red, green or black seedless grapes for a flavourful blend.
Put a grape in your mouth.
Bite the grape and keep it in your mouth.
Drink a chilled shot of Sauza Tequila Blanco and let the grape and tequila mix together.
And as if that medley wasn’t enough, Sauza has introduced two new flavours to be tempted by, with Mango and Acai Berry. A nation-wide in-bar sampling program began in May and runs through to October.
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About Sauza® Tequila
Sauza® Tequila is one of the oldest tequilas in Mexico and one of the most popular in its homeland. Sauza® is the #2 premium tequila in the world. Through its popularity in its native Mexico, Sauza® has reached the esteemed front-runner position as one of the world’s fastest-growing tequilas. This high-quality tequila true to its Mexican roots also boasts one of the most diverse families of tequila on the market, with a fine selection of premium, super-premium and ultra-premium tequilas perfect for mixing, sipping and straight-up consumption. Additional information can be found at http://www.sauzatequila.com
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Teacher’s® Scotch Whisky, Knob Creek® Bourbon, Starbucks™ Liquors, Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit http://www.beamglobal.com and http://www.drinksmart.com.