Glowbal Restaurant Group hosted the most anticipated restaurant opening of the season with the opening of Society on Thursday, October 29th.
Located at the old Yaletown location of Coast Restaurant on the north side of Hamilton Street near Drake, the restaurant, which serves up comfort food done right, makes a valuable addition to the neighbourhood.
On their opening night, hundreds of Vancouver’s prettiest faces lined up to see what Society was all about and they weren’t disappointed.
To catch the original release and to see more exclusive photos from the event, read more, after the jump.
More photos:
Holy smokes that was alot of photos and everyone looked so good!
The original release:
SOCIETY Dining Lounge Opens October 29
Comfort cuisine and concentrated design come head-on in Yaletown.
Vancouver, BC (October 23, 2009): Expect the unexpected as SOCIETY Dining Lounge – a positively unpredictable new venue – opens Thursday, October 29 at 1257 Hamilton Street in Vancouver’s Yaletown. Like Los Angeles’ sultry, electric dining lounges that stirred its original inspiration, SOCIETY is a place where opposites attract, creating all-new pleasures.
“We’re all searching for new experiences,” says proprietor Emad Yacoub. “The fresh, the bold, the different. When opposites come together to create unexpected new sensations, it excites us. That’s what Society is all about.” Clues to this chemistry are revealed in SOCIETY’s design created by Vancouver’s BOX Interior Design.
Décor boldly contrasts glamour with comfort. Its 40-seat street-side patio with eggplant-hued leather banquettes and wicker chairs lend a feel of Sunset Strip to the loading-dock sidewalks of Hamilton Street. Inside is where SOCIETY comes together. Overhead, two oversized electric pink, handcrafted Mod-Murano chandeliers set the tone. Below, snug banquettes of deep purple and pearly leather, and tufted black-leather bar stools with striking gold legs set apart the more casual brasserie chairs. Upstairs in the lounge, up-lit bronze acrylic panels line the back wall and combine with an eclectic mix of lounge seating options. Bronze toned wooden screens of geometric interlocking circles surround the double height space, separating the lounge from the dining area below, creating allure and a sense of mystery.
SOCIETY’s cuisine embodies this union of opposites, where down-home meets completely new. Executive Chef Brandon Thordarson re-imagines familiar comfort food. From Tomato Soup with Mini Grilled Cheese Sandwiches to Shake n’ Bake Chicken, childhood stand-bys are charged with refined, inventive ingredients. “SOCIETY is all about mixing things up,” says Yacoub. “This is your play room. Don’t be shy. Bring your favourite people. Settle in for Kahlua milkshakes and scope out the scene. Anything can happen here. I know you’ll love it.”
SOCIETY is open daily: Monday through Friday, 11:30 am to 12:00 am; Saturday and Sunday 4:30 pm to 12:00 am.
With its opening driven by an innovative social media campaign – from facebook to text to twitter – SOCIETY Dining Lounge is the newest member of the GLOWBAL COLLECTION. Click here for a video sneak peek of what’s in store: Society Gets Ready to Open.
Make your reservations online at glowbalgroup.com or call 604.629.8800. Text ‘glowbal’ to 82442 for a mobile directory of all the GLOWBAL restaurants and instant links for reservations and special offers. Check out THE GLOWBAL COLLECTION blog for the latest news on all the restaurants at blog.glowbalgroup.com.
Now, that was a mouthful! (very much like what you’ll see on their menu)…
See you at Society.
Tags: Hamilton Street, society, Yaletown