If you want luxury done right, go no further than the BMW 7-Series.

In our minds, the 7-Series is the undisputed king of the road. Packed with every single bell and whistle you could ever imagine and finished in such an attractive package that people just stand and stare, you definitely want to own one. Read more, after the jump.

At the very least, consider taking one for a drive, if not just for the experience. From the moment you sit in the cockpit, you are greeted with comfortable temperature-controlled, fully adjustable, leather seats. The new re-designed i-Drive system helps you control the car’s environment, the sound system, connectivity and more.

Switch on the driver-side butt massager, activate the ‘gentleman switch’ to adjust your co-pilot’s seat and jet off into the sunset, never looking down because you have a heads up display that tells all, a reverse camera that tells you your current trajectory and what the car is capable of and side view cameras in case you’re pulling up close to a wall or perhaps you just want to see what’s going on a knee level beside the car. Either way, the electronics for this car are impressive.

So what high tech features are worthy of talking about? In the 750Li we drove, all of them.

Take the i-Drive ‘knob’ on the centre of the console. I recall being greeted with a large knob in the middle of a BMW some years ago. The system was clunky and in some cases, for fear of wrapping the car around a pole, I stayed away from it. The new i-Drive is a little more approachable and has shortcut buttons for frequenly used features like the CD player, radio, telephone and navigation.

Beside the shifter, there is a switch for the ‘driving dynamics control.’ With this switch the car’s chassis and behaviour can be set to COMFORT, NORMAL, SPORT and SPORT+ modes dependant on your mood or passengers with the fully-blown SPORT+ mode turning off the car’s traction control and unlocking all of the power of the car’s 400hp 4.4liter twin turbo V8 engine (the same engine they have in the new X6 but mis-labeled, shouldn’t the car be called something similar to the 745Li?)

The heads up display is something else – now you don’t have to look down or at your screen to tell how fast you’re going. What’s better is that the navigation system also feeds the driver with cues through the HUD.

The gauges are simple and uncluttered – a speedomoeter and tachometer dominate the view with a smaller reading for fuel level and engine temperature with a small user-definable digital readout.

The center screen and console clearly defines everything you’d ever need access to. Audio volume and temperature can be quickly adjusted with knobs. Navigation readouts, satellite radio information, vehicle information or whatever your hearts content can be displayed on the screen as needed, when needed.

And that’s only a handful of features – don’t even get me started on how you can copy CD’s onto the multimedia library on the car or how each back seat has its own screen, separate audio output jacks, USB input jacks and more  for unhindered DVD viewing, music listening or if you truly have a backseat driver, navigation system control.

Downsides? Not many.

The rear passenger windows and the rear window have privacy and sun shades. Only the rear sun shade is controllable in both directions from the front of the vehicle. If a shade goes down on one of the passenger sides (say someone wants to open a window,) you have to raise it from the back seat.

The passenger seat doesn’t have a butt massager leaving for a passenger who may steal away the role of driving the vehicle from you.

The car’s six-changer doesn’t read Blue Ray DVD yet – look forward to this addition in future models.

The entry key is humungous. It doesn’t fit well in your pants pocket at all.

Small stuff that definitely doesn’t stand in the way of the car’s awesomeness.

When Brian Jessel labels his cars with ‘the Ultimate Driving Experience,’ he isn’t kidding.